Patrick Dolan is the former President and COO of the Interactive Advertising Bureau ("IAB"), the trade association for the digital marketing and media industry. The IAB develops industry standards, conducts research, and provides industry representation in Washington DC. Mr. Dolan was with IAB for 13 years, from September 2007 through January 2021.
During this time, he founded its Data Council and Data Center of Excellence, co-founded its Video and Mobile Centers of Excellence, and was a founding executive board member of the IAB Tech Lab. He helped expand the Digital Content NewFronts (the world's largest digital content marketplace) and established the IAB Podcast Upfronts and IAB's Digital Sales Certification Program.
Dolan joined IAB in 2007 as Senior Vice President and Chief Financial Officer, after serving in leadership roles at the advertising technology company DoubleClick (acquired by Google) and Hearst/Cisneros joint venture cable channel Locomotion. Dolan was responsible for spinning off the channel (which aired in 15 countries) and selling it to Sony. While at DoubleClick, Dolan established their international headquarters in Dublin, integrated Oracle Financials into the Dynamic Advertising, Reporting, and Targeting (DART) digital ad serving platform. He also participated in pioneering work on behavioral retargeting, developing digital marketing segments based on clickstream data and other data-driven behavioral advertising products.
He was subsequently promoted to IAB's Executive Vice President and Chief Operating Officer, and in 2017 was named President of the association. Currently, Mr. Dolan is providing advising and consulting services. Mr. Dolan received his BA in economics from the University of Virginia and his MBA from Virginia Commonwealth University.